Emotional Relevance

Many of you asked me about Emotional Relevance since I mentioned it in a recent post.

When it comes to establishing a memorable experience it simply has to be relevant to the person you are serving (aka...your customer). 

Relevant with the right information on a personal level, at the right time, the right timing as well as situational. 

If I am offering you a great deal for a hotel in San Francisco when you are going to Chicago....wrong on a situational level. 

If I offer you that hotel deal in Chicago for June 10th when you are traveling May 23rd....wrong time (different than timing). 

If this same great offer comes to you for the right dates but an hour after you already checked in to a hotel...wrong again - that's right, wrong timing. And lastly, if I send the offer to John but address it generically to "Dear Traveler" or better yet..."Dear Jim" I missed you all together. You see, with the level of experience folks like Amazon and Uber take us through, we as customers, as people, simply expect the same level. These folks set up the bar when it comes to the experience and anything less than that is simply disappointing. Which will turn in our customer experience minds into a negative experience.

So make sure, whatever technology, whatever data you utilize, to include these elements and by that not only take your customer through a positive experience but also enhance the trust of your customer in you and....heck...sell more. 

So where is the emotional part you may ask....?

Well...say you travel for work, you land in whatever city which is NOT your home town. Yes, you've been there before but still....

Just landed, still taxiing, turning your phone on while your "old brain" (back of your mind) is concerned with how to get to the baggage claim, which terminal you landed in (for Uber sake) and how you already want to get out of this place you don't really know very well...

Sounds familiar???

So your turn your phone off and just at that second you get a text saying: 

"Welcome to Chicago O'Hare John. You just arrived into terminal 2, Gate E14 and your bag will be at carousel 5"

The psychological "Welcoming" that makes you FEEL you are not alone on top of the personal, relevant information at the right time and timing is what makes it all emotional. 

One simple sentence backed by the right technology and data can go a long way.

This is the power of TL Connect offered by Travel Leaders Corporate to our customers as an embedded part of our service experience. Yes, it alerts on delays, cancellations as well as let's the traveler chat with our agents 24/7!

Rumor has it that some of our travelers have been seen hugging their phones upon landing at different cities around the U.S...no visual proof yet.....;-)